The Elements of Transformation
What do we mean by "transformation"? Taking your hair from good enough – to fabulous. To a point where it's not just an element of your personal style, but a defining attribute, one that inspires admiration and envy in equal parts.
Achieving that level of excellence – the level that true style connoisseurs expect – calls for a unique formula:
- Experts: These are the stylists who define not just what gorgeous hair means today, but what it will mean in the future. Luigi Murenu. Harry Josh. Kerry Warn. Nicole Clarke. Alain Lairvée.
- Salons: Our cutting edge salons in the world's fashion capitals feature artists dedicated to their craft – and to helping you achieve your true style potential.
- Heritage: Revolutionizing hair care for nearly two decades, John Frieda® Hair Care experts have consistently led the way in product, style, and salon innovation.
Transformation begins here.