- What is Full Repair™?
John Frieda® Full Repair™ is a unique line of salon inspired products that revives overworked hair, repairing the look and feel of damage from frequent heat styling and colouring, without weighing hair down. Hair is instantly transformed into full-bodied style with natural movement.
The line contains the following:
- Full Body Shampoo
- Full Body Conditioner
- Perfect Ends Sheer Mist – for fine-textured hair
- Perfect Ends Deep Infusion – for medium textured hair
- Protecting Root Lift Foam
- Touch-Up Flyaway Tamer
- What is Inca Inchi Seed Oil?
Inca Inchi Seed Oil is a natural oil that grows in a star-shaped fruit in the Amazon rainforest. It is high in Omegas-3 and -6 and has a wide range of uses, dating back to the ancient Incan women who used the oil in their daily rituals. It has been used in nutrition, skin care, and now hair care. Non-greasy Inca Inchi Seed Oil is infused within the Full Repair™ Hair Care line. Our restorative formulas transform damaged, overworked strands into silky, shiny hair that’s full of renewed life.
- What Products are in the Full Repair™ Line?
Full Body Shampoo & Conditioner
KEY BENEFIT:
Weightlessly repairs to restore bounce
KEY FORMULA FACTS:
- Bodifying formula, with Inca Inchi Oil rich in omega-3, repairs the look and feel of overworked hair for full, flowing styles.
- Smoothes and detangles strands, reducing the risk of breaking and snagging while combing or brushing.
- Safe for colour-treated and chemically-treated hair.
Perfect Ends Sheer Mist
KEY BENEFIT:
Silkens and protects fine-textured hair damaged from high heat
KEY FORMULA FACTS:
- Breakthrough formula with Inca Inchi, a lightweight micro-oil rich in omega-3, feels like it absorbs into broken strands instead of coating them.
- Weightlessly reverses the look and feel of damage through the tips of strands to leave hair smooth, shiny and full of body.
- Helps protect against breakage from heat styling.
- Safe for colour-treated and chemically-treated hair.
Perfect Ends Deep Infusion
KEY BENEFIT:
Silkens and protects medium-textured hair damaged from high heat
KEY FORMULA FACTS:
- Breakthrough formula with Inca Inchi, a lightweight micro-oil rich in omega-3, feels like it infuses broken strands instead of coating them.
- Weightlessly reverses the look and feel of damage through the tips of strands to leave hair smooth, shiny and full of body.
- Helps protect against breakage from heat styling.
- Safe for colour-treated and chemically-treated hair.
Protecting Root Lift Foam
KEY BENEFIT:
Creates instant body with natural movement
KEY FORMULA FACTS:
- Root-boosting formula with Inca Inchi Oil gives a weightless and flexible lift at the root that lasts.
- Gentle foam with heat protection benefits helps prevent breakage from styling.
- Provides a natural feel and is never sticky or crunchy so hair stays soft and touchable.
- Safe for colour-treated and chemically-treated hair.
Touch-Up Flyaway Tamer
KEY BENEFIT:
Polishes broken strands for a perfectly shiny finish
KEY FORMULA FACTS:
- Crystal-clear formula with Inca Inchi Oil weightlessly smoothes flyaways and frayed ends to keep full-bodied styles perfectly polished.
- Ideal for on-the-go touch-ups and boosting shine.
- Mascara wand allows precise application without disturbing finished style.
- Safe for colour-treated and chemically-treated hair.
- Who is the Full Repair™ target consumer?
The Full Repair™ target consumer is trapped in a vicious cycle: the more she does to get the look she wants – like flat ironing & blow drying, highlighting & colouring – the more she damages her hair. The products she currently uses to treat the damage just cover it up and weigh hair down.
The Full Repair™ target consumer is looking for a product that helps her achieve: Natural looking volume (not big volume), Movement (not weighed down), Smoothness (not showing signs of damage) and Softness (does not feel rough or brittle).
- Are there any other comparative products currently in the market and if so, how does Full Repair™ compare?
There is no other brand on the market specifically targeting overworked hair for consumers with fine to medium-textured hair. Most damage care lines on the market are targeted to more medium to thick haired consumers and contain mostly conditioning products. These conditioning products smooth down the damage, but are too heavy for the fine to medium haired consumer. As a result, her hair is smooth, but weighed down and lifeless.
Our target consumer wants hair that is smooth, but wants to be able to achieve her full bodied style. The John Frieda® Full Repair™ line provides the consumer the targeted solution of repairing damage while achieving a beautiful style. Our target consumer wants hair that looks and feels smooth, but also wants to be able to achieve full-bodied style.
- What is the difference between the Sheer Mist and Deep Infusion?
Both products smooth the hair while repairing the look and feel of damage. Both are lightweight and feel like they instantly absorb into the hair, leaving hair smooth, shiny and full of body. Also, both products provide protection from high-heat. The Sheer Mist was designed for our fine-haired consumers. The Deep Infusion is more suitable for consumers with medium-textured hair.
- Do any other competitive products contain Inca Inchi Seed Oil?
John Frieda® Full Repair™ is the only full range of hair care products using Inca Inchi Seed Oil.
- Can I use Full Repair™ if I colour my hair?
All products are safe for colour-treated and chemically-treated hair.
- Will the Inca Inchi Seed Oil weigh my hair down?
No, the Full Repair™ line of products has been specially formulated to repair the look and feel of damage without weighing down the hair, allowing you to achieve full-bodied style with natural movement.
- Can I use these products on a daily basis?
Yes, the Full Repair™ line of products is designed to be used daily, helping to transform the hair into full-bodied style with natural movement.
- Can I use these products with other John Frieda® products?
The Full Repair™ line of products was designed to work together to create a full-bodied style from start to finish. Because of this, they work best when used together.
- Can I use these products on any hair type?
The Full Repair™ line of products was designed for fine/thin to medium-textured hair.