Choosing the appropriate product line to fit your hair-care needs will depend on what your needs are. If you have frizzy, colour-treated hair and your primary goal is to preserve your colour and increase shine, you should choose a shampoo and conditioner from either the Sheer Blonde®, Brilliant Brunette® or Radiant Red® line. However, if your primary need deals with eliminating your frizz, you should choose a shampoo and conditioner from the Smooth Start®, Dream Curls® or Weather Works® line, depending on your specific style preferences.

Also note that products from the John Frieda® Collection can be combined to create a regimen that is customized to your specific hair-care needs. If your hair is colour-treated and frizzy, you may wish to shampoo and condition with the Sheer Blonde® or Brilliant Brunette® moisturising shampoos and conditioners in order to rehydrate and revitalize damaged, dry hair. To specifically target frizz, use the Frizz-Ease® Thermal Protection serum on wet or dry hair as it not only helps prevent frizz, but also protects against the damage and colour fading caused by heat-styling & UV exposure.

The biggest problem that redheads face is maintaining a true, rich, radiant colour.  Red is the most difficult colour to maintain, because red dyes rinse out more easily than brown or blonde dyes. Each time a redhead washes her hair, the hair shaft swells, water penetrates into the hair, and dyes are "solubilised" and released into the rinse water. Additionally, red hair colour can be damaged or faded by UV exposure. As red colour is lost, the hair is left looking brown or brassy. In fact, a redhead must colour her hair twice as often as a blonde or a brunette in order to maintain her attention-getting red.

No. The professionals behind the John Frieda® Collection recognize that blondes, brunettes and redheads, whether natural or colour-treated, have different care and texture needs. The Colour Care Collection identifies the different hair colour needs and addresses the unique ways in which each hair shade transforms light into a powerful colour and shine maximizing tool. The line, with Highlight Optimisers, enhances the effects of light to make blonde, brunette and red hair look its best with more intense shine and vivid colour than ever before.

Whether you have natural or colour-treated red hair, Radiant Red® Colour Captivating® shampoo and conditioner work to preserve and nourish your red hair by cleansing it of dulling residues. This leaves hair feeling silky soft and, with daily use, transforms red hair so that it projects rich tones with fiery red shine.

No, the Radiant Red® line will not deposit any colour in your hair, or on clothes and household surfaces. Instead, the Radiant Red® shampoo and conditioner work to perfect your hair texture, preserve rich highlights and polish for blazing red shine. The formulas, reformulated with exclusive Light Enhancers™, intensify and ignite the distinct tones that make red hair unique. Radiant Red® products preserve and nourish vibrant red colour and rekindle intense shine, without staining any household surfaces.

Hair colouring raises the cuticle, leaving the hair vulnerable to water. When you shampoo or condition your hair, water swells the hair shaft and penetrates the hair, allowing the red dye to escape. When the dye escapes, it leaves behind brown or brassy tones and faded red colour. Radiant Red® shampoo and conditioner actually make hair less vulnerable to water. The water penetrates the cuticle more slowly so that red dye can’t fade as quickly and the red dye also becomes less soluble in rinse water.

No, the Radiant Red® shampoo and conditioner will not deposit or add any colour to your hair. Instead, they work to prolong the intensity of your ideal red by cleansing hair of dulling residues. With daily use, your red hair is transformed so that it projects rich tones with fiery red shine.

The Radiant Red® line recognizes that the most common problem for those with red hair is protection against colour fading. The line consists solely of a shampoo and conditioner, specifically formulated with Light Enhancers™, to rid red hair of its dulling residues and let light intensify and ignite the distinct tones that make red hair unique. Radiant Red® shampoo and conditioner make hair less vulnerable to water and, in turn, water penetrates the cuticle more slowly. The line also decreases the solubility of red dye in rinse water, so your red colour won’t fade as quickly. To increase manageability and hold, and to decrease frizz, redheads can turn to the complete line of Frizz-Ease® styling products.

Yes, Radiant Red® products can be used on grey or greying hair. The same way as it works with red hair, our exclusive formulas, with Light Enhancers™,  cleanse hair of dulling residues and prolong the intensity of your ideal red. Immediately, your grey hair will feel revitalised with a silky softness and shine. However, grey hair is most similar to blonde hair as it is naturally transparent, which means that buildup will immediately show, making the hair look brassy or dull. The Sheer Blonde® line removes the buildup that comes from the calcium and phosphorus in our water, so that your naturally transparent hair glistens and shines. It is recommended that if you have grey hair, you use the Highlight Activating moisturising shampoo and conditioner for Platinum to Champagne shades. The moisturizing agents in these products help to diminish the effects of aging by replenishing dry hair with extra moisture, and work to restore dazzling highlights.